White Paper
Best Practices for AdTech Governance in the Era of Pixel Litigation
Organizations have faced numerous privacy-related lawsuits in recent years, often under decades-old laws that were enacted long before the creation of the modern internet. Statutes such as the Video Privacy Protection Act, California's Invasion of Privacy Act (both wiretap and pen register, trap and trace provisions), and state Unfair or Deceptive Trade Practices laws have been wielded by plantiffs bar to allege that consumer personal information is shared with third parties without consent.
This playbook outlines four fundamental risk management concepts that industry participants can use to minimize the litigation risk associated with cookies, pixels, tags, cookie consent banners, and similar cookie suppression technologies.